Business travellers in Europe are increasingly aware of sustainability, but this is not translating into action, according to a c-suite panel of airline executives speaking at the GBTA Europe conference in Copenhagen this week.
In a discussion centred on industry disruption, executives from SAS, Swiss and Finnair collectively noted a “gap” between willingness and action among their corporate clients when it comes to selecting more sustainable travel options.
In the case of airlines, the ‘sustainable’ option often means paying an additional sum for alternative aviation fuel to be used anywhere on the carrier’s network or purchasing additional carbon offset options.
“We still see a big gap between thinking [about sustainability]…
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