At the GBTA Europe conference in Copenhagen earlier this month, Jenny Sabineu, senior manager, travel (EMEA/LATAM) and sustainability at Salesforce, described her company’s achievements in rail adoption, but conceded that “it’s difficult to get the perfect mix in the OBT for rail, with duty of care, cost, emissions and traveller experience all part of the equation.”
A “first stab” at ramping up rail use among travellers saw Salesforce “strongly encourage” employees travel by train for journeys of up to 300 miles as long as it added no more than two hours to the journey time. “We programmed nudges into our OBT on those…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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