Choice Hotels has promoted Marielle Vroemen as its new head of operations for the EMEA region.
Amsterdam-based Vroemen, who first joined Choice last year as director of franchise performance and revenue management, becomes part of the company’s EMEA leadership team following her promotion.
She will now have responsibility for the “strategic development and execution” of the company’s franchisee model. This will include onboarding, training, system integration, communication, franchisee support and brand management.
In a statement, Choice said it was focused on “strategic growth” across the EMEA region, where its portfolio currently includes around 400 properties in 17 countries across its Ascend Hotel…
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