Choice Hotels Targets 50 New Properties in France

Choice Hotels EMEA, part of Choice Hotels International, has announced plans to open approximately 50 new hotels across France within the next five years. This expansion follows the recent integration of Choice Hotels EMEA into Choice Hotels International, which saw the EMEA division take over direct franchising operations for Choice-branded hotels in the Europe, Middle East, and Africa region.

France is identified as a priority market for Choice Hotels EMEA, with the company aiming to grow its existing portfolio significantly. The expansion strategy will focus on developing hotels across various segments, including mid-scale, extended stay, and upscale properties. These new locations are planned for key business and leisure destinations, as well as cities with substantial populations, to cater to a diverse range of travelers.

Jonathan Mills, CEO of Choice Hotels EMEA, emphasized the importance of France as a strategic market for expansion and capitalising on its strong potential. Pierre-Charles Baudin, Senior Director of Hotel Development for France and Benelux, highlighted the company’s objective to enhance its presence in the French market. France’s status as the second-largest economy in Europe further underscores its importance for the company’s growth ambitions. The expansion also anticipates offering more options for travelers, with the upcoming 2024 Paris Olympic and Paralympic Games noted as a contextual factor.

Key Points:
* Approximately 50 new properties targeted for France.
* Expansion to occur over the next five years.
* Choice Hotels EMEA’s current portfolio across Europe consists of 130 hotels.
* France is the second-largest economy in Europe.

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