Budget control and OBT optimisation are UK travel buyers’ top priorities for 2025, pushing full content access, duty of care and sustainable practice down to third, fourth and fifth respectively.
The Institute of Travel Management’s annual priorities survey saw traveller wellbeing and digitalisation/new tech hold firm in sixth and seventh place, with managing supply chain/service issues rising to eighth. Adapting to EU legislation changes and DEI in the workplace were new entries at ninth and tenth.
When asked what their biggest challenges are in 2025, more than three-quarters (77 per cent) of respondents named access to full content/NDC while 64 per cent cited balancing traveller behaviour and policy.
“Access to content is the…
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