Cross Hotels & Resorts is expanding its presence in Indonesia with a new dual-branded property in Batam, slated to open in Q4 2026. The project signifies a strategic move to capitalize on Batam’s growing tourism sector and its proximity to Singapore, attracting both leisure and business travelers. The complex will feature both the Cross Vibe Batam and Away Batam, offering distinct experiences under one roof.
Cross Vibe Batam will cater to a modern and connected clientele, featuring contemporary design, vibrant social spaces, and tech-forward amenities. Aimed towards families and younger travelers, it is expected to feature all-day dining options, a swimming pool, fitness center, and meeting facilities to accommodate business needs. This brand focuses on delivering comfortable stays with ease, and is anticipated to appeal to business travelers and families.
Away Batam, on the other hand, is designed as a tranquil retreat providing guests with an escape from the bustle of urban life. With a focus on wellness and rejuvenation, Away Batam will boast serene accommodations, spa facilities, and healthy dining choices. This concept is ideally suited for travelers seeking a revitalizing and peaceful stay.
The dual-branded approach allows Cross Hotels & Resorts to effectively target diverse market segments, maximizing occupancy rates and revenue potential. Batam’s strategic location and accessibility from Singapore position the new property as a desirable destination for weekend getaways, corporate events, and extended stays. The combined strength of both Cross Vibe and Away brands will undoubtedly solidify Cross Hotels & Resorts’ position as a leading hospitality provider in the region. The new property will offer a range of accommodations and facilities, catering to diverse needs and preferences. The development demonstrates Cross Hotels & Resorts’ confidence in Batam’s future as a thriving tourism hub.
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