Destinations around the world are adjusting their offerings to appeal to increasingly discerning high-net-worth individual (HNWIs) travellers for whom exclusivity and authenticity are key.
Franka Gulin, director of the Croatian National Tourist Board, noticed a post-lockdown shift in Asian touring behaviours. From previously large groups, a new type of FITs is on the rise, she noted.
“These types of tourists are in need of a curated tailored experience, and this is something that they expect of the premium destination,” she added.
Croatia has capitalised on this trend by offering small, luxury accommodation with rich histories, providing HNWIs with a sense of exclusivity as these are often difficult to book.
Jordan, another rising star in luxury tourism, is leveraging its wealth of UNESCO World Heritage Sites, like Petra. However,…
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