Meetings management technology platform provider Cvent last summer surveyed more than 500 meeting and event professionals in the United States about their venue sourcing habits and preferences, releasing the data in February. The company identified eight major trends going into 2025.
1. Cost concerns are real, but trust wins—Meeting and event managers prioritize preferred partners even when they cost somewhat more than the next-best choice. Only 6 percent of meeting organizers are not willing to increase their budgets to partner with a preferred venue. Thirty-nine percent would increase their budgets by up to 10 percent. Fifty-four percent would increase their budgets more than 10 percent, but…
