EasyJet has launched a new promotion targeting members of British Airways’ Executive Club loyalty scheme.
The UK-based budget carrier is offering half-price annual membership of its own easyJet Plus programme for BA Gold, Silver and Bronze card holders under the promotional title of “No more tiers”. Annual easyJet Plus membership usually costs £249 but it is now on offer to BA Executive Club members for £122.
The move comes after BA stoked the ire of its Executive Club members when it announced plans in December for travellers to gain status points based on annual spend levels rather than distance travelled. The backlash from customers forced BA to roll back some of these planned changes earlier this month.
Members of easyJet…
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