Emerald Holding will soon take over London-based This is Beyond, a leading producer of seven premier B2B events in the experiential and luxury travel industry. This acquisition, expected to close in 2Q2025, supports Emerald’s strategic plan to diversify and optimise its portfolio by targeting high-growth markets with leading brands, reinforcing the company’s leadership in dynamic sectors and drives forward its strategic growth initiatives.
Following the acquisition, all employees of This is Beyond, including CEO and founder Serge Dive, will join Emerald. This is Beyond team’s creativity and innovative approach to designing and executing events that meet the specific needs of luxury travel businesses, alongside Emerald’s broad resources, is set to improve service delivery and customer engagement, strengthening the impact of This is Beyond’s events within the luxury travel sector.
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