European buyer salaries increase but dissatisfaction grows

The average salary of European travel managers has risen by three per cent year-on-year but half of buyers say their salary is too low for their responsibilities and one-third do not feel well recognised within their organisation.

BTN Europe’s 2024 Travel Manager Salary & Job Satisfaction Survey found that the average salary for respondents across the continent was €76,124, excluding bonuses, which was up from an average of €73,870 in 2023.

Travel managers based in the UK, who had an average salary of €77,979, and Germany (€75,631) once again had the highest average salaries in Europe but they only increased marginally year-on-year.

The survey also found that the gender gap between male and female buyers had narrowed slightly…