European buyers anticipate limited growth in 2025 travel volumes

Corporate travel buyers in Europe expect stable travel volumes in 2025 but are less optimistic about growth than those in other regions, according to the latest Global Business Travel Association survey.

Conducted in January, the survey of 408 travel managers and 368 suppliers and intermediaries highlighted business travel growth in 2024 and projected additional spend and volume increases going into 2025.

Globally, 48 per cent of travel buyer respondents expected their organisations to travel more in 2025 than they did in 2024. And 57 per cent expected to spend more on business travel in 2025, even if they don’t expect an increase in the number of trips.

However, there are regional differences, with buyers in Europe the most hesitant…