Robinsons Hotels and Resorts (RHR) is steadily advancing to become the Philippines’ largest industry player, with a portfolio of six home-grown brands and four international brands across 30 hotels, offering a total of 5,000 keys. Barun Jolly, senior vice president and business unit general manager, leads the company’s growth and shares its future plans.
With such a huge portfolio of diverse brands, how does RHR maintain brand integrity?
We have a solid 20 per cent growth, all portfolio-wise, in the first quarter and it’s coming from two major things: all our hotels in all sectors have very clear market segmentation, leading people to trust the RHR brands; and we have been able to utilise our systems very well.
Diverse brands enable us to capture a much bigger segment of the market, but we also understand that it’s a big responsibility to make sure that all these brands are distinct (from one another) and offer great…
