“It’s time to adjust. Don’t fall asleep.” That was the message to corporate travel buyers during Corey Garner’s keynote address on airline distribution change at The Beat Live in New York City last week.
Garner, a former American Airlines executive who founded Garner advisory in 2020, warned corporates not to mistake the carrier’s recent NDC backflip as a sign that the trend will slow down. Instead, he said, “It’s going to multiply. It will take years – it always takes years – but it always goes in a predictable direction. We’re not done here.”
He added that the best way to predict what’s next in airline distribution is to understand carriers’ economic interests. For some US carriers, revenue from co-branded…
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