From food and sport related travel to the influence of social media and AI, travel in 2025 appears to be even more personalised and focused on experiences.
These insights were gleaned from Trip.com Group’s Momentum 2025 report on travel trends. The report was based on a survey of 6,000 respondents across Asia-Pacific, including Singapore, Singapore, Malaysia, Thailand, Japan, South Korea, and Hong Kong.
Travellers’ decision-making are increasingly motivated by the media they consume, whether it is movies and TV series or social media. The 25 to 34 year old age group showed the highest interest in media-inspired travel, while nearly half of those in the age 65 and above group are influenced by what they watch.
Meanwhile, 45 per cent of…
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