Hyatt has launched a new brand platform in Asia-Pacific called Be More Here. This platform encourages guests to embrace the transformative potential of travel and to be more present in their experiences. Be More Here, which comes after updates to the World of Hyatt loyalty program, promotes the idea of ‘living in the moment’ through experiences such as culinary journeys and well-being rituals. The platform includes experiences such as “Be More Foodie”, “Be More Immersed”, “Be More Celebrated”, “Be More Wanderlust” and “Be More Family”. These are centred towards demonstrating care and offering unique experiences across its Asia-Pacific portfolio. Hyatt also offers well-being-focused experiences like healing rituals and wellness retreats.
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