Hyatt Hotels Unveils Newest Brand, Hyatt Select

Hyatt Hotels has unveiled its newest brand – Hyatt Select – which the company describes as “a new upper-midscale transient brand designed to meet the needs of modern travellers while delivering an efficient, cost-effective model for owners”.

The Hyatt Select brand will strengthen Hyatt’s upper-midscale presence complementing Hyatt Studios, Hyatt’s extended-stay brand in the category, which marked the opening of its first property earlier this month.

“For Hyatt, launching a new brand is never just about adding to our portfolio—it’s about strengthening our network in a way that benefits both owners and guests,” said Jim Chu, Chief Growth Officer, Hyatt. “Hyatt Select hotels will meet a specific need in…