Iberia reshuffles leadership to deploy ‘new strategic plan’

Spanish carrier Iberia has added two new positions to its management committee as it prepares to embark on “a new stage of transformation”.

Beatriz Guillén, currently the carrier’s director of global sales and loyalty will now lead the customer division, which had been integrated into Iberia’s commercial division following the Covid-19 pandemic.

Now re-established as an independent function, the customer division integrates areas such as customer experience, customer engagement, CRM and marketing automation and loyalty. 

Additionally, the carrier’s director of strategy, Diego Fernández Ortiz, has been appointed to lead the newly combined strategy, transformation and sustainability division.

This new division will encompass the…