Japan to highlight new destinations for sports, culture and art tourism

The Japan Tourism Agency, Japan Sports Agency and Agency for Cultural Affairs have pledged to strengthen the brand of Japan and its regions through collaboration in a newly signed comprehensive partnership agreement.

Building on a cooperation agreement inked in 2016, the partnership will see the three agencies promote emerging destinations that combine sporting, cultural and artistic resources to offer attractions unique to Japan that will enthuse visitors at home and abroad.

“We aim to further increase the number of foreign visitors to Japan and revitalise domestic tourism, thereby realising a virtuous cycle of the economy, with the keywords of ‘sustainable tourism,’ ‘increased consumption’ and ‘promotion of tourism to regional areas,” the Japan Tourism Agency and the Agency for Cultural Affairs said in a joint statement.