The southern Indian state of Kerala, often referred to as God’s Own Country, is actively pursuing various initiatives to regain momentum in international tourist arrivals which are yet to reach pre-pandemic levels.
Besides key source markets like Europe and North American markets, the state is now looking to engage the South-east Asian market through roadshows.
“We have done a roadshow in Malaysia and plan to organise more in other markets including Thailand and Vietnam. Last year, we organised our roadshow in Australia too, and are seeing an increase in tourist arrival numbers from there,” said Sikha Surendran, director, Kerala Tourism.
Renowned for its serene backwaters, pristine beaches, lush hill stations, Ayurveda and houseboat experiences, Kerala is now also promoting new tourism segments such as helicopter tourism, adventure…
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