Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the airline’s heritage while following minimalist design trends.
The reveal took place on March 11 at the airline’s headquarters in Seoul during the Rising Night event, with around 1,000 guests, including employees, industry leaders, and media.
The new logotype, Korean Air, next to the Taegeuk symbol, combines national prestige with a refined visual identity. It features brushstroke-inspired details, and open connections, offering a modern take on Korean elegance.
Korean Air also revealed its new aircraft livery, featuring a Boeing 787-10 with the updated design. Registered as HL8515, the aircraft includes the latest Prestige Suites 2.0 cabin interiors and began service on March 12, flying from Seoul Incheon to Tokyo Narita.
The new livery features a bold “Korean” logotype,…
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