Tour bookings and travel searches for China out of Singapore are surging, as travellers gain new-found love and interest in exploring the middle kingdom.
According to Hilton’s 2025 Trends Report, China ranks among the top favourites for Singapore travellers this holiday season.
Based on search data from Singapore-based travellers for the December 21 to January 3 holiday period, Hilton’s research found a significant surge in interest for travel to China, with Beijing seeing a 48 per cent rise in interest compared to a year ago, Shanghai up 81 per cent, and Guangzhou up 87 per cent increase.
The report stated that 23 per cent of Singapore’s Generation Alpha and Generation Z cited strong interest in China.
Over at Chan Brothers Travel, one of Singapore’s leading outbound…
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