Luxury travellers are getting more sophisticated with their holiday expectations, prompting travel and tourism specialists in Asia-Pacific to curate out-of-the world offerings to win them over.
Jenny Zhou, head of Leisure Travel, Wild China, has delivered a customised food tour that traversed across China for a private group as well as sports programmes that featured a world champion as the trainer.

Speaking on a panel at the recent Further East 2024 luxury travel trade event in Bali, Indonesia, Zhou added that her team has just launched an “extreme snakes trip”. The 12-day expert-led Herpelogical Expedition, a collaboration between the travel company and Serpentine Expeditions, included a quest for the Mangshan Pit Viper.
The Herpelogical Expedition highlights the reverence reptiles and amphibians hold in Chinese folklore and follows…














