The Maldives’s newly launched destination campaign, the World’s Biggest Getaway, which dishes out free holidays to lucky winners throughout 2025, has been a big hit. The January contest alone attracted 28,000 engagements.
The year-long campaign, launched in January by the state-owned Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), is ready to award 52 free holidays. A series of social media contests will be conducted on Visit Maldives’ platforms, and four lucky winners will be selected every month.
Abdullah Ghiyas, MMPRC chairman and also president of the Maldives Association of Travel Agents and Tour Operators (MATATO), told TTG Asia that the public has been exceptionally interested in this campaign, and for good reason – the World’s Biggest Getaway…
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