The Maldives is tapping into the massive fan bases of two popular sporting giants in a new effort to spur more tourist interest in one of the world’s most sought-after destinations.
Last month, the Maldives Marketing and PR Corporation (MMPRC) signed sponsorship agreements with the UK’s Liverpool Football Club (LFC) and India’s Mumbai Indians cricket team to promote the country’s tourist attractions and increase footfall from the UK, India, and around the world.
“This is not sports tourism; we are not attracting teams to play in the Maldives. What we hope to achieve is attracting thousands of fans of these two clubs to visit the Maldives,” said MMPRC chairman Abdulla Ghiyas. The two sports clubs represent millions of fans across the world, he added.
Ghiyas told TTG Asia that the LFC deal is a 3.5-year partnership starting in August,…
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