Miki Travel is targeting China’s outbound market for Saudi Arabia as part of its partnership with the Saudi Tourism Authority (STA).
Expecting China to become its largest source market in the future, STA aims to develop leisure travel and attract non-Muslim travellers from the mainland, as it already sees a steady flow of Muslim pilgrims for events such as Hajj, Umrah, and smaller Hajj.
Miki Travel CEO for the Asia Division, Olivier Moeschler, told TTG Asia that out of the wholesale tour operator’s 14 offices in Asia (excluding Japan, which is a separate unit), three are in China, which bodes well for expanding this outbound market for customised group tours.
As part of an agreement signed between Miki Travel’s parent company, HIS of Japan, and STA, they opened an office in Riyadh late last year.
Moeschler noted a…
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