At the PATA Annual Summit 2025 in İstanbul, Türkiye, PATA unveiled a new report, The Evolving Tourism Workforce: Human Capital Development in APAC, focusing on workforce-related challenges and opportunities within the region’s tourism industry.
Developed by PATA member Pear Anderson, the report brings together insights from government bodies, industry stakeholders, academic institutions, and youth representatives. It outlines current trends in human capital and provides strategic recommendations and case studies to support sustainable workforce development across Asia-Pacific.
The study was initiated in January 2024 and represents over a year of extensive interviews, surveys, and analysis, making it one of the most in-depth examinations of the Asia-Pacific tourism workforce to date.
The report identifies several challenges affecting the tourism workforce in the Asia-Pacific region. These…