While the economic downturn has affected Indonesian consumer purchasing power, outbound travel continues to thrive, with demand shifting rather than declining.
According to industry experts interviewed by TTG Asia, travellers are adjusting their spending habits by seeking out better deals, choosing destinations more carefully, and prioritising value over extra luxuries.

Pauline Suharno, president of The Indonesian Travel Agents Association (ASTINDO), stated that flexibility was key to sustaining demand.
“People aren’t giving up on travel; they’re simply being more mindful of their choices. As long as the industry offers a variety of options that suit different budgets, demand will persist,” she said.
To support this trend, ASTINDO broadened its offerings at their ASTINDO Travel Fair 2025,…


























