The Tourism Promotions Board (TPB) of the Philippines is stepping up destination promotions across key markets, including Europe, to build trade interest in attending the ASEAN Tourism Forum (ATF) 2026.
“The aim is to build anticipation for TRAVEX (the B2B meeting component of ATF), attract a strong delegation of buyers and media participants, and position the Philippines as a premier travel and investment destination in South-east Asia,” said TPB’s chief operating officer, Margarita M Nograles.
She told TTG Asia that TPB is looking to invite 400 international buyers for TRAVEX, tentatively scheduled on January 28 to 30 next year in a new convention centre in Mactan, Cebu.
Promotional efforts will focus on the Philippines’ top tourism source markets, particularly in Asia, North America, and Europe.
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