PolyU study proposes tourism cluster brand for Greater Bay Area

The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) has released the findings of its policy study, examining the strategies and potential for developing an integrated tourism brand by capitalising on the strengths of the cities within the Greater Bay Area (GBA) in Hong Kong.

The study was supported by the Public Policy Research Funding Scheme of the HKSAR Government. Entitled Developing A Tourism Cluster in the Greater Bay Area (GBA): A Dual Branding Perspective, the study is led by Kam Hung, principal investigator and SHTM professor, with a team that includes Tony Tse, SHTM professor of practice; Rob Law, chair professor of smart tourism and deputy director of the Asia-Pacific Academy of Economics and Management at the University of Macau; and Shina Li, professor at the School of Tourism Management at Sun Yat-sen University.