Relaxation, family travel, and new destinations lead the way in 2025: Agoda

Agoda has unveiled its 2025 Travel Trends report, highlighting the key factors set to shape the travel landscape in Asia in the coming year. The survey reveals a strong focus on relaxation, family-oriented trips, and the discovery of new destinations as primary motivations for travellers.

Conducted in October, Agoda surveyed 1,081 respondents from 11 markets – Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.

The findings reveal that travellers are prioritising quality time with loved ones and seeking a break from daily routines. The survey also highlights a growing interest in exploring new destinations, with theme parks standing out as a popular choice – one in eight respondents plans to visit a theme park on their next trip.

Here are seven key insights from the survey.

1. Travelling with family tops the list
For many travellers, family…