American Express Global Business Travel’s most recent Ground Monitor report found that car rental rates have reached “a new equilibrium after three volatile years”, which saw significant price hikes and often difficulties for corporates in sourcing the right vehicles as supply chain issues delayed the delivery of new cars.
While these problems are largely now resolved, fellow travel management company CWT is forecasting that global average daily rates (ADRs) will come in at $45.40 in 2024, which would be a 2.5 per cent rise on 2023, with another rise of 2.4 per cent to $46.50 predicted for 2025.
Rental prices in the EMEA region…
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