Sarawak positions itself as key Borneo entry point

THE NEWS:
Sarawak unveiled its refreshed destination identity and new tourism tagline “Sarawak: Gateway to Borneo” on August 19, replacing the 2019 “Sarawak: More to Discover” slogan, in a ceremony attended by Sarawak Premier Abdul Rahman Zohari Openg.

DETAILS:

WHY IT MATTERS:
The refreshed branding underscores Sarawak’s ambition to attract visitors seeking heritage and nature experiences, giving tour operators, hoteliers and travel marketers a clear, contemporary platform to promote the state as the natural gateway to Borneo and aligning with its wider transformation agenda.

FAQ

What is Sarawak’s new tourism tagline and when was it unveiled?
Sarawak’s new tourism tagline is “Sarawak: Gateway to Borneo”. It was unveiled on August 19 during the Soul of Borneo Gala Dinner, marking the launch of a refreshed destination identity for the Malaysian state. The rebranding replaces the earlier slogan and emphasizes Sarawak’s heritage, biodiversity and community‑led tourism.

Which previous tagline is being replaced and when was it introduced?
The previous tagline was “Sarawak: More to Discover,” which was introduced in 2019 as part of the Visit Sarawak campaign. The change reflects a shift toward positioning the state as a gateway to the island’s natural attractions and cultural richness.

Who attended the unveiling ceremony of Sarawak’s refreshed destination identity?
Sarawak Premier Abdul Rahman Zohari Openg attended the unveiling at the Soul of Borneo Gala Dinner, and the Sarawak Tourism Board released a statement highlighting the new branding’s focus on heritage, biodiversity and community‑led tourism development. The statement said the refreshed identity also embraces innovation, connectivity and new opportunities under the state’s broader transformation agenda.

Read Original Article.