Sarawak Tourism Board introduced its transformative Gateway to Borneo campaign at the recent World Travel Market in London, inviting global travel trade and travellers to explore the unique cultures, pristine landscapes, and boundless adventures that the state has to offer.
This campaign marks Sarawak’s refreshed brand as a rising star in sustainable tourism and Borneo’s natural wonders and diverse heritage, and its commitment to building strategic partnerships and elevating distinct tourism offerings.
Sarawak’s minister for tourism, creative industry and performing arts, Abdul Karim Rahman Hamzah explained that Gateway to Borneo goes beyond the idea of a mere entry point: “It is a journey into a land where rich traditions, majestic landscapes, and responsible tourism set a new benchmark for world travellers.”
He also emphasised Sarawak’s dedication to eco-friendly…
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