The Singapore Tourism Board (STB) is looking at source markets beyond Jakarta to further grow Indonesian arrivals and to strengthen the city-state’s position as a convenient and vibrant destination for travellers.
Indonesia was Singapore’s second-largest source market globally and the largest in South-east Asia for 2024, contributing 2.49 million visitors, an eight per cent increase from 2.3 million in 2023.
STB data also showed from January to September 2024, Indonesian travellers generated S$2.13 billion (US$1.59 billion) in tourism receipts, excluding Sightseeing, Entertainment and Gaming. Among the spending categories, shopping emerged as the largest contributor followed by accommodation and F&B, both of which grew in 2024.
Speaking at the Singapore Tourism Board 2024 Year in Review press conference in Jakarta…
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