Agoda has observed a 358 per cent increase in accommodation searches for Singapore following the announcement of exclusive Lady Gaga concerts scheduled for May 18, 19, 21, and 24 this year. Fans from across the region are eager to “just dance”, with searches on Agoda’s platform multiplying compared to the previous two weeks.
The announcement of Lady Gaga’s concerts has sparked a wave of interest, particularly from Taiwan, Indonesia, China, the Philippines, and Malaysia. Notably, Taiwan emerged as the top market searching for Singapore on March 10, despite not being in the top five origin ranks in the two weeks prior to the announcement.
The surge in search activity highlights Singapore’s appeal as a top destination for major events and underscores Agoda’s role in connecting travellers with a wide range of travel options.
Matteo Frigerio, chief marketing officer at Agoda, shared: “It’s no…
