Sixt Takes Steps to Establish Itself as Viable U.S. Competitor

Germany-based car rental company Sixt has set its sights on being a viable competitor to the major players in the United States since 2011, when it began operating in the country. It wasn’t until this year, though, that it not only made the J.D. Power North America Rental Car Satisfaction Study but also came in third place, behind only National and Enterprise, and with a score well ahead of the industry average. BTN senior editor of transportation Donna M. Airoldi spoke with Sixt head of North America Tom Kennedy about that survey, the company’s strategy for the region, the…