Marketing platform Sojern has rolled out a fully managed e-mail marketing service that is said to be the hospitality industry’s first solution to streamline marketing, making it easier for hoteliers to drive direct bookings, build guest loyalty, and reduce OTA dependence.
The service is part of Sojern’s multichannel commission-based offering, which means that hotel marketers will only pay for performance.
Sojern noted that time, expertise, and costs are common obstacles to effective hotel e-mail campaigns. Through the fully managed e-mail marketing service, hoteliers can partner with Sojern to effortlessly execute high-performing e-mail campaigns without the need for in-house resources.
Powered by Sojern’s AI-driven marketing platform, the service combines Sojern’s Guest Marketing Suite with the expertise of e-mail designers and copywriters to ensure seamless…
