Tourism authorities at South Korea’s Gyeongnam province are working to raise the region’s profile among travellers, playing up the many natural attractions and cultural sites through targeted marketing strategies to attract first-comers as well as repeat visitors.
Kim Yong-man, director, Gyeongsangnam-do Tourism Policy Division, said: “Gyeongnam has high potential for growth in the tourism industry. We are confident that if tourists experience the beauty of the province’s many areas, they will want to revisit.”
Gyeongnam comprises 18 cities and counties, and is home to an abundance of nature, with many coastal areas and national parks, thousand-year-old temples and historical relics. Visitors can enjoy various recreational activities throughout the year, such as trekking in the Jirisan National Park, island trekking, yacht tours, and surfing.
“Additionally,…
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