Supplier Tech Paves Way to Business Traveler Loyalty; Then What?

Technology is bringing travel suppliers and corporate travelers closer together. Advances in generative AI coupled with enhanced loyalty programs are enabling these companies to provide more personalized services, which in turn creates more “stickiness” from the end user. The more the traveler stays in a supplier website or app, the more opportunity there is for a direct relationship. 

Suppliers also are using technology to offer services that traditionally were available only through a travel management company. Examples include Marriott International’s SME-focused Business Access by Marriott Bonvoy program and Qantas’ Business Rewards Program, also geared toward the small and midsize enterprise market. Each offers bookings beyond…