Thailand, on track to achieve its 2024 target of 35 million international tourist arrivals, is already building towards a 39 million target for 2025, shared its tourism and sports minister Sorawong Thienthong.
The Tourism Authority of Thailand (TAT) will launch the Amazing Thailand Grand Tourism and Sports Year 2025 campaign. This will comprise collaboration with tourism partners to offer Grand Festivals, Grand Moments, and Grand Privileges to tourists, as well as the promotion of five must-dos in Thailand – Must Taste (Thai cuisine), Must Try (Muay Thai), Must Buy (Thai fashion and local products), Must Seek (new destinations and experiences), and Must See (Thai festivals). The latter aims to diversify Thailand’s tourism appeal and spotlight lesser-visited regions across the country.
“This concept will create grand, unforgettable experiences for every traveller who visits our beloved kingdom,” said…













