The Singapore Tourism Board (STB) has revealed more details of the country’s Tourism 2040 roadmap, which will rest on three key pillars: capturing demand from high potential growth opportunities; strengthen the destination attractiveness through compelling tourism products and experiences; and developing tourism industries through investment promotion and capabilities development efforts.
Tourism 2040 was first announced at the Tourism Industry Conference (TIC) in 2024, and what followed were interactions with industry players and members of the public to obtain suggestions on crafting the future of Singapore tourism together.
“We… greatly appreciate the ideas that you have shared with us,” said STB chief executive, Melissa Ow, this morning at TIC 2025.
To capture quality demand, STB has set its sights on the business events sector. The goal is to triple MICE…
