India has become the fifth-largest inbound tourism source market for Australia for the year ending in August 2024, up from its position as the seventh-largest in 2019. This has spurred Tourism Australia to intensify its efforts to further boost Indian arrivals, starting with a high-level trade engagement earlier this week.
Tourism Australia led a delegation of 15 CEOs representing all of its state and territory tourism organisations, including convention bureaus, to Delhi and Mumbai from November 11 to 14. They met with airline partners, Air India and IndiGo, as well as key distribution partners like MakeMyTrip and Thomas Cook to reinforce Australia’s commitment to the Indian market.
The NTO also unveiled a new four-part social content this week…
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