Travellers will be expanding their itineraries to less crowded hidden gems, savouring their holidays at a slower pace, embracing all-inclusive resort stays, and tracking down speciality local goods, say travel trend studies for 2025
Venture farther
Driven by both a desire to not contribute to overtourism and to broaden their horizons while on holiday, more consumers are making a conscious effort to visit less touristy destinations in 2025.
According to the Skyscanner Horizons: 2024/5 report, travellers are increasingly interested in exploring lesser-known destinations, with 27 per cent of Asia-Pacific respondents expressing intentions to visit these areas. This intention is strongest among South Korean travellers.
Unpack ’25, Expedia Group’s annual data-driven outlook on travel motivations, also spotted a rising trend for what it terms, Detour Destinations. Travellers will…
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