Trip.com Group expands global support for women in tourism and entrepreneurship

With women representing over 54 per cent of the global tourism workforce, as reported by the UNWTO, Trip.com Group is reinforcing its commitment to empowering women in tourism through a series of impactful initiatives.

The group continues to spearhead efforts aimed at expanding opportunities for female professionals through The Mulan Project, which was initially launched in China in 2023. The programme has played a key role in fostering career development, skills training, and entrepreneurship for women in the tourism sector. Since 2023, this project has helped create over 20,000 female job opportunities, with further expansion planned in 2025 to enhance career pathways for women in tourism.

Trip.com Group also trains and recruits bilingual tour guides to meet the growing demand from international travellers. One example is The Shanghai Express, a free half-day tour…