The 14th edition of the Thailand Tourism Forum (TTF) 2025 underscored Thailand’s growing prominence as Asia’s luxury hub and highlighted the interconnectedness of emerging trends in luxury travel and wellness.
“Luxury is very resilient,” commented Jesper Palmqvist, regional vice president, Asia Pacific, STR, pointing to the enduring nature of the luxury travel market.
“It stands on its own around the world. Through crisis and through uptake, it proves that a market can take it and that people with money who are willing to pay will do it,” he added.
Palmqvist also pointed out that luxury businesses have adapted to challenges forced by the pandemic, by reducing staffing levels, which lowered operational costs. He highlighted how even with staffing levels reduced to 70 to 75 per cent of pre-pandemic numbers, the luxury sector has successfully…
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