UN Tourism has recognised 55 villages in this year’s Best Tourism Villages initiative, with another 20 villages chosen to join the Upgrade Programme.
This fourth edition adds 75 new members – chosen from over 260 applications from more than 60 UN Tourism Member States – bringing the total to 254 villages, making it the largest community of rural destinations in the world.
The Best Tourism Villages by UN Tourism initiative was launched in 2021 to advance tourism’s role in rural areas, preserving landscapes, cultural diversity, local values, and culinary traditions.
As in previous editions, the villages were evaluated under nine key areas: cultural and natural resources, promotion and conservation of cultural resources, economic sustainability, social sustainability, environmental sustainability, tourism development and value chain…
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