The World Travel & Tourism Council (WTTC) has launched its new initiative, Together in Travel, aimed at transforming the operations and success of small to medium enterprises (SMEs) within the global travel industry.
Andrea Grisdale, founder and CEO of IC Bellagio, has been appointed as vice chair, alongside thirteen founding partners including Abercrombie & Kent Group, Accor, Diriyah Gate, Finn Partners, Hilton, Intrepid, Microsoft, MSC Cruises, Omran, Red Carnation Hotels, Trip.com Group, VFS Global, and Virtuoso.
Together in Travel offers SMEs essential resources to support their growth, including access to global markets and investment opportunities, specialised training programmes, digital transformation tools, and sustainable business practice frameworks.
With over 25 years of experience in creating bespoke travel experiences, Grisdale will lead the initiative’s mission to promote…
