Think Google

While media can be streamed on multiple devices, shared experience is at the heart of connected TV. Here’s what marketers...

Learnings from the best video ads of the past year — from Ikea to Currys — to help marketers create...

How a redefined video campaign strategy covering product, creative and ad format reached 8 million people in 45 days, leading...

What do circular economy and marketing mix modelling have in common? The data and insights team at Swappie will show...

With third-party cookies disappearing, 2024 will be pivotal to future-proof your privacy and data practices. Here’s what marketers can do...

Google’s Official Digital Marketing Publication. Discover The New York Times’s digital advertising strategy and modern approach to global advertising. Read...

Refurbished tech helps shoppers minimise their carbon footprint while saving money. Learn how marketers can leverage this sustainable shopping trend....

How interactive augmented reality ads helped perfumery and cosmetics brand Christian Dior Parfums Middle East reach 4M people in MENA...

Google’s Official Digital Marketing Publication. Explore how marketers are focused on privacy-first measurement to prepare for a cookieless future. Read...