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Crunching numbers: How video ads made Lays Arabia the snack of choice in Saudi during the World Cup

by Robert Van Pash (Editor)
January 24, 2024
in Think Google
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How a redefined video campaign strategy covering product, creative and ad format reached 8 million people in 45 days, leading to a 3% incremental lift in Lays’ sales.

Read further.

Tags: think-googlethought-leaders
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