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Crunching numbers: How video ads made Lays Arabia the snack of choice in Saudi during the World Cup

by Robert Van Pash (Editor)
January 24, 2024
in Think Google
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How a redefined video campaign strategy covering product, creative and ad format reached 8 million people in 45 days, leading to a 3% incremental lift in Lays’ sales.

Read further.

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Cruising to the edge of the world – New Argentina & Antarctica itinerary from Approach Tours

by Robert Van Pash (Editor)
July 7, 2026
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Leading Canadian senior travel operator Approach Tours has added a new cruise itinerary to its portfolio of signature “radically all-inclusive”...

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